A First Look at Communication Theory, 8th Edition by Em Griffin

By Em Griffin

The main widely-used textbook for the communique conception path, a primary examine verbal exchange thought analyzes the foremost communique theories at a degree that's acceptable for either decrease- and upper-level classes. The theories represented within the textual content mirror a mixture of foundational and up to date scholarship and strike a stability of medical and interpretive techniques.

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Indd Page 13 12/01/11 8:06 AM user-f469 CHAPTER /Volumes/208/MHSF234/gri34307_disk1of1/0073534307/gri34307_pagefiles 2 Talk About Theory Behavioral scientist A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior. Rhetorician A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view. I met Glenn Sparks and Marty Medhurst my first year teaching at Wheaton College.

WAYS OF KNOWING: DISCOVERING TRUTH OR CREATING MULTIPLE REALITIES? Epistemology The study of the origin, nature, method, and limits of knowledge. How do we know what we know, if we know it at all? This is the central question addressed by a branch of philosophy known as epistemology. You may have been in school for a dozen-plus years, read assignments, written papers, and taken tests without ever delving into the issue What is truth? With or without in-depth study of the issue, however, we all inevitably make assumptions about the nature of knowledge.

Behavioral scientists usually describe human conduct as occurring because of forces outside the individual’s awareness. Their causal explanations tend not to include appeals to mental reasoning or conscious choice. They usually describe behavior as the response to a prior stimulus. Note that Kelman’s theory of opinion change that Glenn cited suggests a cause-andeffect inevitability in the persuasion process. We will be swayed by those we find attractive. indd Page 18 12/01/11 8:06 AM user-f469 18 /Volumes/208/MHSF234/gri34307_disk1of1/0073534307/gri34307_pagefiles OVERVIEW DILBERT © Scott Adams/Dist.

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